In my opinion the way that we handled the questionnaires was quite professional and organised.
I think that the questions were useful and there weren't too many. It was good that we put the results into a spreadsheet as this made the results easier to analyse and to put into pie charts, so we could gain useful information about our findings.
The results were very useful in the creation of our trailer, magazine and poster and had a good effect on the campaign as a whole.
However, we then showed some people our products and they had good points and bad points to make about our work. We took it all on board and then decided to change some things. I talked about this and what changes we made in the post 'A change in direction'.
This piece of audience feedback was more informal as we just showed our teacher and other pupils our work in school, and asked them opinions. Ultimately it was probably the most important feedback we had had.
I also have a poll on the website, but you can only ask one question - Would you like to go and see Attack of The Nerds?Although the poll has had not enough votes to be useful yet it can still be useful in evaluating whether the marketing campaign has worked on the target audience, in that it will provide me with direct audience feedback.
Another way that we achieved some audience feedback is by setting up a new facebook group for Attack Of The Nerd. We did this as facebook is a young social networking site that many people in our target audience, teenagers 15 and above, will use. The Facebook group has been very successful in achieving some real audience feedback from our target audience. We got some really positive feedback from our trailer and now we have 65 members. One of the main outcomes of the feedback is that it gave us confidence that we really had successfully targeted our target audience.
The Facebook group was useful in weighing up how effective our campaign might be with our target audience. Here are some of the comments made about the trailer.
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