Questionnaire, Results and Conclusions

We wanted to try and find out what our target audience might want to see most so we could make sure that our work was as effective as possible.

First we created a questionnaire, then we went out and asked 25 people the questions.

We took their answers and put the results into a spreadsheet and then we analysed the results. We made a series of pie charts up to help us see the findings more clearly.

You can see what we did using the 3 links above.

In a nutshell though, here is what we found:

• Of the 25 people we asked only 20 went to the movies at all or went and liked horror. We didn't ask them anymore questions.
• Of the 20 left only 16 met our target age criteria: aged between 15 and 30.
• Of those 16:
• 38% preferred slasher horror, 25% preferred horror comedy and 19% preferred teen horror
• 94% preferred a male killer and 81% thought that the gender probably or definitely mattered
• 31% thought the title was important and 50% thought it was quite important
• 38% were most influenced to go to a movie by the trailer, 37% by a magazine article and 25% by a poster

Conclusions

For us the implications of the results were clear:

• We should make a slasher horror movie with some teen and comedy component if possible
• The killer should be male
• We needed a good title
• All 3 marketing channels were important, but we had to do a good job with the trailer

Nothing really unexpected here but at least we have the data to back us up.